The Honda LCR Team is pleased to announce its partnership with Dayco, a leading supplier of engine products and drive systems for the automotive, industrial, and aftermarket industries.
The partnership was officially launched last Saturday, February 8th, at the team’s 2025 Season Launch in Bangkok, Thailand, where the Honda LCR bike livery was unveiled and presented to the media and fans. Starting with the Thai Winter Test, the brand will be featured on the Honda RC213V of Frenchman Johann Zarco, proudly displaying the Dayco Power logo, representing the company’s division dedicated to motorcycles and powersports.
This partnership aims to create special content for the company’s communications, and also to support activities and events for key clients and partners in Europe. Furthermore, this racing cooperation strengthens the existing link with Honda, which already uses Dayco parts for some of its models, such as the Honda SH, Honda PCX, and Honda Forza.
Ruggero Semola, Managing Director, EMEA Aftermarket, said: “We believe this collaboration with your successful team will be a win-win, as we both uphold the values of excellence, innovation, and passion in our dedication to the world of sport.”
Lucio Cecchinello, Honda LCR Team Principal, said: “We are excited to welcome Dayco to the LCR family. It is a real pleasure to work with a company with over 100 years of experience, that shares our values of innovation and passion. We are proud to represent the Dayco Power brand around the world, at the 22 MotoGP races on the calendar, and beyond. Let’s drive towards the future together: new challenges await us!”
About Dayco
Dayco is a global leader in the research, design, manufacture and distribution of essential engine drive systems and aftermarket services for automotive, truck, construction, agriculture and industrial applications.
Through its expertise in transferring power quietly and efficiently, Dayco has emerged as the leading global system solutions provider for hybrid electric vehicles. Dayco’s 100+ years of experience in drive systems allow the company to equip all customer applications around the world, with the most effective drive systems to meet performance requirements. Dayco’s world class global distribution network services the aftermarket industry with a full offering of kits and products to meet each local market’s need. Dayco accomplishes this with a dedicated global team that respects one another, shows humility through continuous learning and acts like an owner.
Dayco has more than 30 locations in 20 countries and over 1,900 associates.
