Engineer – Global Marketing Communications & Strategic Marketing , OEM

January 4, 2021
Full Time
India - Manesar, Gurgaon
Posted 2 weeks ago

Dayco is looking for ambitious and experienced marketing Engineer/ Specialist to be part of our global OE marketing function. As a marketing Engineer/ Specialist he/she will be responsible for formulation and execution of Marketing Strategies towards profitable growth of the organization. The person must showcase his/her creative side towards promotional literature, brand outreach and consistency. The role will contribute towards the organizational growth and support the organization move forward, always.
Function: Engineer – Global Marketing Communications and Strategic Marketing, OEM Business
Base Location: Manesar, Gurgaon, India
Experience: 6 years or more of relevant experience
Designation: Engineer / Assistant Manager / Deputy Manager
Reporting To: General Manager, Global Strategic Marketing & Marcom, OE
Scope: Global Responsibilities for OE business
Travel: On need basis (20-30% of time)
Work Timing: Need flexible working hours. May need to work 12 noon to 8pm IST on most days for better coordination with teams across the globe.
Work Needs: Shall be comfortable and equipped for “Work from Home” to accommodate flexible timings

Principal Responsibilities:
Marketing Communications and Branding (50% time)
 Creating marketing plans and execution
 Organizing trade shows and customer technical days
 Managing marketing budgets
 Building multi-media content like presentations (Company, Products, Technologies), Technical Cards / Brochures, Videos to support sales team in lead generation
 Create brand reach and engagement via Social Media
 Manager PR and create brand awareness (Press Release, Magazine Ads and Advitorials)
 Coordinate with plant locations and ensure plant branding as per brand guidelines
 Coordination with various service providers and maintain agency relationships
 And other assigned Marketing tasks
 Co-ordination with Aftermarket Branding and Marketing team

Strategic Marketing / Sales MIS (50% time)
 Gather Market intelligence and use the inputs to support product and pricing strategy
 Support budgeting and forecasting activity for global OE teams and regions
 Coordination with Regional and Global KAMs and build strategic database (pricing intelligence, competition intelligence, and others)
 Research database management and managing repository for smooth data sharing
 Support research on specific products / technologies / markets
 Track industry peers, competition, and technological trends
 Support Sales finance and MIS

Essential Qualifications and experience
 MBA / PGDM from reputed institute is must
 Minimum 6 years or more of previous experience in similar role
 Industry experience in automotive/ automotive components / industrial / off-highway

Technical Skills
 Expertise in excel, powerpoint and word
 Excellent communication skills
 Fluent English (Written and Verbal)
 Knowledge of Corel Draw, Photoshop and related packages is added advantage

Soft Skills
 Team Working
 Creativity
 Attention to Details
 Problem Solving
 Proactivity

Job Features

Job Category

Marketing

ID

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